SPEAKNOW APP BRAND DESIGN
Speaknow app UI与品牌设计


Speaknow是一个AI智能口语外教的英语学习软件,是以ChatGPT模型为基础,提取MBTI的16种人格不同的人物特征,建立了对应不同性格的ai外教。在人物形象方面,每一个外教都有着好看且不同的3D卡通形象,有丰富的表情,在虚拟世界的另一端和用户面对面聊天。
Speaknow 的logo形象来源于人与人聊天时产生的对话气泡和一颗星球。对话气泡代表着人与人沟通无障碍,交谈顺畅,拟人化的表现手法让虽为智能产品的Speaknow具有温度。小行星象征着勇往直前不断探索超越的精神,象征着对未知事物的无限探索和面对困难时的坚毅。标志以极简扁平化的方式将多种元素和内涵融合在一起,既具有科技公司的高级大气极简风格和英语教育软件的亲民性。

Speaknow is an English learning software that employs AI-powered native English teachers. Based on the ChatGPT model, it extracts the 16 different personality traits of the MBTI and establishes corresponding AI tutors with different personalities. In terms of character design, each tutor has an attractive and unique 3D cartoon image with a wide range of expressions, engaging users in face-to-face conversations in the virtual world.
The logo of Speaknow is inspired by conversation bubbles that occur during human interactions and a planet. The conversation bubble symbolizes unhindered communication between individuals and smooth conversations. The personified approach gives Speaknow, despite being an AI product, a warm and human touch. The planet represents the spirit of moving forward courageously, constantly exploring and surpassing. It symbolizes the infinite exploration of the unknown and resilience in the face of difficulties. The logo integrates multiple elements and meanings in a minimalistic and flat manner, embodying both the sophisticated simplicity of a tech company and the approachability of an English education software.